Facebook for Small Businesses: Social Media
Although I suggest that you post links to articles on your own blog, I’m also going to tell you not to constantly talk about you. No one wants to be at the party next to the guy or gal that can’t say enough about themselves. Face it, it gets boring! So what should I post on Facebook that will interest people if I can’t talk about my company all the time?
Your Facebook Timeline Cover Photo
Try and keep an interesting cover photo and change it out as often as you can. Facebook now allows branding, website url’s, and sales messages on your cover photo. Use this Free advertising space to your advantage.
It’s social place, so get social. Have a conversation.
- Mention events in your area that you think might be of interest.
- Give thumbs up to a local organization that is doing great work in your area. Maybe a high school fundraiser or local food drive.
- How about a great inspirational quote or cute Meme. (You can also create your own meme to share on Facebook, Pinterest, or send out as a Twitpic.
- Always keep an eye on what the competition is posting. See what seems to get shares on their page. What topics seem to generate the most interest?
Facebook Paid Advertising:
Facebook also offers low cost advertising that you may want to consider. You can target where your ad is shown by location, age group, and gender. All the profile information you fill out when signing up for a Facebook page wasn’t simply because Facebook was interested, they collected the information so they can sell targeted advertisements to companies like you. The good news is, now you can reap the benefits, for a fee of course.
Important points to consider when using Facebook for small businesses or organizations:
- It is against Facebook terms of service to use your personal page for business. Yes, many people do it, but if you get caught, it’s possible they will ban you.
- Always, always, use a business email to set up a business account. Make sure all the login information is made available to everyone that is responsible for updating content.
- You never want to have only one person with all the login and control of the account. What if they move or simply move on and everything is in their name?
- Never post negative personal comments where your audience can read it. This can seriously damage your company image. If you link to your business page from your personal page, be careful not to post anything that may harm your company reputation. Had a rough day at the office? Count to ten, breathe deep, and think before you click post. Send your rant in a message to a friend; don’t post it on your wall.
When using Facebook for small businesses, one of the most important things to keep in mind is your company message. Remember what image you want to portray to your clients and keep it consistent across the board.
By: Kelly Ann Jones