Editorial Content Schedule: Social Media
How do you keep up with everything?
So you’ve decided you’re ready to implement a serious all out Social Media Campaign. Now what? What can you do to ensure you and your coworkers keep up with the plan?
Sit down with your coworkers and think out loud.
If your target market is women, sit down and think of ideas that might be of interest to women. They don’t all have to be about your message. They can be healthy recipes for busy moms/women, hair care products or great books. Common interest articles get them interested. You are building a relationship with them. They may think of you when they need your services or when a friend does.
Create an Editorial Content Schedule
After you’ve come up with a variety of article ideas, it’s time to create a schedule. Ask yourself when is the best time to post particular articles? Are any of the recipes holiday themed? How about an article about the highest rated sunscreen that you can post in late May? Post articles relevant to the time of year. Show that you care about Women’s health concerns.
The search engines love fresh content. The more you have the more often they will visit making you move up in the search engines.
You made the schedule, now what?
Next to each item you plan to post for the month, assign someone the task of researching and writing that article. If you don’t have a blog and have no way to post articles, link out to articles of interest from your Facebook, Twitter, or Pinterest page. You are still sharing good information, even if it isn’t your own. The same applies if you are writing for your blog. You can simply provide a synopsis of an article you read along with a link to the article.
If you are able to write and post articles, make sure to link back to them from Facebook, or Pinterest.
Keep them interested and don’t make it all about you.
By: Kelly Ann Jones