Keep it Simple When Writing Your Marketing Copy If you want your visitors to get the most out of your marketing copy, keep it easy to read and easy to scan. According to the American Marketing Association, as well as many other reputable marketing professionals, when writing content for a website, it’s best to keep […]
Advertising
Monday Morning Inspiration: Advertising
“Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.’ –Leo Burnett
Monday Morning Inspiration: Headlines
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” –David Ogilvy
Monday Morning Inspiration: Selling is essentially…
“Selling is essentially a transfer of feeling.” –Zig Zigler
Throwback Thursday: Cigarette Advertisements
For Throwback Thursday, I wanted to share a couple of ads from 1950 when cigarette ads were not only the norm, but they even used babies! #TBT #ThrowbackThursday
Email Marketing and A/B Testing for Successful Email Campaigns
You Are a Part of Email Marketing Consider that email you received from Amazon, Walmart, or any other favorite retailer today. Personally, my guilty pleasures are B&H Photo and Adorama. When you open the email via your email program, you may not be aware that you are part of an A/B/ email marketing test. Maybe […]
